BURBERRY ARRIVES AT HÔTEL BELLES RIVES FOR THE SUMMER

Bringing its signature British charm to the French Riviera, Burberry partners with Hôtel Belles Rives, taking over the hotel’s iconic beach club and terraces for a memorable summer getaway.

Reinterpreting the hotel’s Art Deco glamour through a Burberry lens, the house has refreshed its signature check in the distinctive blue of Hôtel Belles Rives. The perfect complement to sunny afternoons and breezy nights, the pattern decorates interiors across the hotel, including the original 1920s lift. Custom logos will also appear on the private jetty and on the doors of the beach club. Guests can cool off with Burberry ice lollies on the famous terrace or soak up panoramic sunsets at The Fitzgerald Bar terrace.

Throughout the summer, visitors can also enjoy a programme of Burberrybranded experiences, including waterskiing – a sport said to have been born in the bay. Until 30 September 2026